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Products
     
 
ValuMail Wrap Booklet
The wrap is a four-page advertising vehicle which acts as the cover of our direct mail package. It will allow you to reach new customers and dominate your trading area.
  • High-impact, 4-color glossy paper in magazine-style format
  • Front, back and half-page positions available
  • Distribution to over 1.3 million households within Connecticut and Massachusetts
  • Your advertising message will be seen by 98% of your targeted market
     
     
 
Premium Sheets
Premium sheets are inserted within the wrap booklet. They are offered in a variety of sizes to help you get noticed and capture attention.

Available Sizes:
  • Four and Eight page Tabloid sizes - Stands out and enhances brand and awareness.
  • Oversize (10" x 11.5") - Extra size format provides increased visibility and image.
  • Full Sheet (8.5" x 11") - Attracts attention and perfect for targeting your message.
  • Half Sheet (5.5" x 8.5") - An economical way to tell a big story.
     
     
 
Zip Card Plus - New!
Zip cards are printed on a heavy paper stock and inserted into the wrap booklet. The heavier weight and tough texture provide superior visibility - readers feel it before they see it!

Available Sizes:
  • Zip Card - 5" x 8"
  • Zip Card Plus - 5.5" x 11"
     
     
 
Detached Address Label (DAL)
The Detached Address Label (DAL) is delivered on top of the Courant ValuMail package. This exclusive opportunity is only available to one advertiser per month. You'll saturate multiple zip codes within a market and amplify your advertising message.
  • Version and target retail trading areas.
  • The average DAL zone is 50,000 households
  • Full four-color advertising on both the front and back of the address card
  • Printed on high-quality paper to enhance brand image